How to Maximize Press for Your Small Business

3 Jun

S I X +

A great way for business owners to impress prospective and current customers is to gain media attention for their service/product on radio, online and print media outlets.  Not only does it build credibility to the brand, but also it helps pitch long-term prospects when you mention, “As seen on XYZ.” Many small business owners often inquire how it is possible for emerging brands to gain media attention, here are four ways:

1. Research

It is best to research which media outlets engage your current demographic. For instance, if you have a clothing line that appeals more to teenagers an outlet such as Seventeen maybe a perfect match for your brand. If you have a financial service, publications such as Money Magazine or Forbes may be more fitting to your target demographic. Once you research these outlets check the site for a media kit. In the media kit you can find the…

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